Free Growth Library
📕 5+ E-books from the $200M DTC Playbook
CASE STUDIES

Real DTC brands. Real revenue.

Three of the brands we've scaled past 7-figures monthly. Numbers pulled straight from their ad accounts and Shopify. Full breakdowns of where they started and what we did.

Beauty & skincare · DTC
Skincare DTC
Meta AdsTikTokEmail/SMSCreativesCROAdvertorial
"We went from $120k to $2.5M a month and finally stopped agency hopping. Manofy is the only team that talks about my P&L, not their ROAS dashboard."
— Founder · 8-figure skincare brand
21×
Monthly revenue growth in 11 months
$2.5M
Monthly revenue at month 11
4.6×
Blended ROAS, steady-state
38%
Revenue from owned channels
$540k
Monthly profitable ad spend
3.2%
Site conversion rate · up from 1.1%

WHERE THEY STARTED

  • Stuck at $120k/mo for 14 months across 3 separate agencies
  • Blended ROAS 1.8× — losing money on incremental spend
  • Single welcome email in Klaviyo, no other flows
  • Studio statics only — no UGC, no motion, no testing cadence

WHAT WE DID

  • Rebuilt the ad account around 4 cold concepts and 3 retargeting flows
  • Shipped 40 new creative variants in the first 30 days · 9 became scalers
  • Built welcome / abandoned-cart / browse / post-purchase / win-back flows in Klaviyo
  • Rebuilt PDP and checkout for mobile · stripped 4 fields and surfaced reviews above the fold
  • Added pre-sell advertorial for cold traffic — dropped CPM 38%
Premium activewear · DTC
Apparel DTC
Media BuyingCreativesAdvertorialCRO
"Stopped agency hopping after 18 months of trying 5 different teams. Manofy plugged into our ops in a week and we hit a 7-figure month at month 6."
— Co-founder · activewear brand
6.4×
Revenue growth in 9 months
$1.2M
Peak monthly revenue
5.1×
Blended ROAS, peak month
$48
Per $1 spent on email
7 days
Brief to first live ad
+96%
Mobile CVR vs. baseline

WHERE THEY STARTED

  • Bouncing between Meta-only agency and freelance email setup
  • No coherent creative strategy — 4 different design styles in market
  • Generic Shopify theme · mobile conversion rate 0.9%
  • No retargeting structure — losing warm traffic

WHAT WE DID

  • Unified creative direction across all paid + email touchpoints
  • Built a vertical-first creative system for TikTok and Reels
  • Rebuilt PDP with sticky add-to-cart, fit guide, and reviews-above-fold
  • Launched cold-traffic advertorial pre-sell flow — 2.1× checkout CVR
  • Klaviyo segmentation by purchase intent · 38% increase in email revenue
Health & wellness · DTC
Supplements DTC
Meta AdsCROEmail/SMSCreativesSubscription
"Six figures in monthly profit added without touching the ad budget. The CRO is free at Manofy. That's wild — every other agency tried to upsell us for it."
— Founder · supplements brand
19×
Monthly revenue growth in 14 months
$4.8M
Monthly revenue at month 14
3.2%
Site CVR · up from 1.1%
$540k
Monthly ad spend, profitable
4.4×
Blended ROAS, steady-state
$11
CAC · down from $42

WHERE THEY STARTED

  • $250k/mo plateau, agency wanted bigger retainer to scale
  • Subscription mix at 12% — leaving LTV on the floor
  • No SMS program · had 18k contacts collected, zero sent
  • Long supplement-stack PDPs converting at 0.9% on mobile

WHAT WE DID

  • Rebuilt subscription PDP and checkout to default opt-in · 41% subscription mix
  • Launched Postscript SMS · welcome + cart + post-purchase + win-back
  • Restructured Meta around problem-aware vs. solution-aware cold audiences
  • Built a 12-piece content advertorial library to warm cold traffic
  • Monthly P&L review with founder · ad spend scales to revenue, not vice versa
FROM THE FOUNDERS WE'VE SCALED

What DTC founders actually say.

Manofy is the only team that talks about my P&L, not their ROAS dashboard. They earned every dollar.
J
Jamie R.
Founder · 8-figure skincare brand
Six figures in monthly profit added without touching the ad budget. The CRO is free. That's wild.
A
Alex T.
Founder · supplements brand
Stopped agency hopping after 18 months of trying 5 different teams. Manofy plugged into our ops in a week.
M
Maya C.
Co-founder · activewear
Their creative team ships 40+ variants a month. We had 12 winners in our first 30 days.
D
Devon P.
Head of growth · DTC food
Our blended ROAS went from 1.9× to 5.1× in 90 days. I now have a real P&L not a vanity dashboard.
P
Priya S.
Founder · home goods
FAQ

Answers to what DTC founders ask first.

DTC e-commerce brands doing $100k+/mo in revenue who are tired of stitching together 3 agencies and a freelancer. We're not a fit for sub-$50k/mo brands, lead-gen businesses, or anyone looking for a 'low-budget' Meta agency.

Single retainer covering all 5 services (Media Buying, Email/SMS, Creatives, CRO, Advertorial). Pricing depends on monthly ad spend and revenue tier — we'll quote you on the growth call. For context: brands doing $100k–$500k/mo typically pay less than a single senior in-house hire would cost loaded.

Because CRO compounds everything else. When we lift your store conversion 1–2%, every dollar of Meta and email revenue you already spend goes further. We'd rather invest in that lift up-front and lock in long-term retention than charge for it as an add-on.

No. Month-to-month. Most agencies lock you in 6–12 months because their results require it. Ours don't — and we're confident enough in the work to let you walk.

You. Every UGC clip, every static, every edit. We don't license back to you, and there are no extra fees if you keep running our ads after the engagement ends.

Yes. Sahil personally reviews every audit, sits in on every kickoff, and is in your monthly P&L review. Day-to-day execution is run by senior media buyers and creative leads who've all scaled DTC brands past $1M/mo themselves.

We don't take on brands we can't grow. The audit is precisely so we can pressure-test the fit before either side commits. If 90 days in we haven't moved the needle, you fire us — month-to-month, no penalties. We're confident enough in the work that we keep skin in the game.

Brief to live ads in 7 days. Full creative library and email flows shipped inside the first 30 days. 90-day P&L review at day 90.

Yes. No fine print. We deliver a 20–30 page written audit across all 4 levers before any contract. If we end up working together, great. If not, you keep the document and use it however you want.

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