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LIFECYCLE · EMAIL · SMS · KLAVIYO

Lifecycle that drives 30–40% of total revenue.

Owned-channel flows, broadcasts, and segmentation across Klaviyo + Postscript. Built to sell while you sleep, retain past month 3, and reduce dependence on paid spend.

$42
Returned per $1 spent on email
37%
Average share of total revenue
60 days
Time to a full flow ecosystem
12+
Automated flows shipped per brand
CAPABILITIES

Owned-channel flows, broadcasts, and segmentation. Every send earns revenue.

Welcome series

Multi-step welcome flow that converts new subscribers 24–32%. Tested across hooks, products, and offers.

Abandoned cart + browse

Email + SMS combo flows that recover 28–38% of cart abandons. Triggered, tested, and tracked weekly.

Post-purchase + LTV

Sequence that increases 60-day repeat rate and average order value. Subscription opt-ins where relevant.

Win-back + sunset

Reactivate lapsed subscribers at 30/60/90 days. Healthy list hygiene that protects deliverability.

Broadcast calendar

6–10 weekly campaigns mapped to product launches, promo windows, and editorial themes. Calendar shipped monthly.

Segmentation + reports

Buyer/non-buyer, AOV bands, RFM. Monthly P&L review tied to attributed email + SMS revenue.

OUR APPROACH

How we run lifecycle.

01

Audit + diagnose

Review every existing flow, segment, campaign. Identify revenue leaks: deliverability, segmentation, send frequency, copy.

02

Rebuild the system

Ship the core 8–12 flows in the first 30 days. Welcome, cart, browse, post-purchase, win-back, replenishment.

03

Calendar + segment

Weekly broadcasts mapped to your launch calendar. Segmented by buyer intent, AOV, and lifecycle stage.

04

Test + optimize

Subject line A/Bs, hero variants, send-time testing. Weekly flow performance review. Monthly P&L review with founder.

THE TOOLS WE RUN FOR YOU

The platforms, tools, and integrations we live in.

K
Klaviyo
Email · flows · segmentation
P
Postscript
SMS · automation
A
Attentive
SMS · alternative
S
Stay AI
Subscription · retention
Y
Yotpo Loyalty
Loyalty · referrals
O
Okendo
Reviews · UGC
CASE STUDY · SUPPLEMENTS
38% of revenue from owned channels.
FEATURED RESULT

"Six figures in monthly profit added without touching the ad budget. The CRO is free at Manofy. That's wild."

— Founder · supplements brand
38%
Revenue from owned channels
$42
Per $1 spent on email
+24%
60-day repeat rate lift
See the full breakdown →
FAQ

Questions DTC founders ask about this service.

Probably. Most accounts we inherit have welcome series with 1–2 emails, flat segmentation, and no win-back. We audit first and rebuild what's actually limiting revenue — not every flow.

We send 6–10 broadcasts a week segmented against your buyer/non-buyer and engagement bands. Disengaged segments get sunset, not abused. Deliverability is the asset we protect first.

Yes. SMS is core to lifecycle — abandoned cart, post-purchase, broadcast. We run Postscript or Attentive depending on your scale and platform fit.

Lifecycle still drives 30%+ of revenue for one-time-purchase brands via well-built welcome + post-purchase + replenishment + win-back. Subscription unlocks more LTV but isn't required.

Ready to ship a 90-day plan?

Free 30-min audit. Confidential. No sales pitch. Walk away with the plan even if you don't sign.

Book your free growth call →
LIFECYCLE · EMAIL · SMS · KLAVIYO

Lifecycle that drives 30–40% of total revenue.

Owned-channel flows, broadcasts, and segmentation across Klaviyo + Postscript. Built to sell while you sleep, retain past month 3, and reduce dependence on paid spend.

$42
Returned per $1 spent on email
37%
Average share of total revenue
60 days
Time to a full flow ecosystem
12+
Automated flows shipped per brand
CAPABILITIES

Owned-channel flows, broadcasts, and segmentation. Every send earns revenue.

Welcome series

Multi-step welcome flow that converts new subscribers 24–32%. Tested across hooks, products, and offers.

Abandoned cart + browse

Email + SMS combo flows that recover 28–38% of cart abandons. Triggered, tested, and tracked weekly.

Post-purchase + LTV

Sequence that increases 60-day repeat rate and average order value. Subscription opt-ins where relevant.

Win-back + sunset

Reactivate lapsed subscribers at 30/60/90 days. Healthy list hygiene that protects deliverability.

Broadcast calendar

6–10 weekly campaigns mapped to product launches, promo windows, and editorial themes. Calendar shipped monthly.

Segmentation + reports

Buyer/non-buyer, AOV bands, RFM. Monthly P&L review tied to attributed email + SMS revenue.

OUR APPROACH

How we run lifecycle.

01

Audit + diagnose

Review every existing flow, segment, campaign. Identify revenue leaks: deliverability, segmentation, send frequency, copy.

02

Rebuild the system

Ship the core 8–12 flows in the first 30 days. Welcome, cart, browse, post-purchase, win-back, replenishment.

03

Calendar + segment

Weekly broadcasts mapped to your launch calendar. Segmented by buyer intent, AOV, and lifecycle stage.

04

Test + optimize

Subject line A/Bs, hero variants, send-time testing. Weekly flow performance review. Monthly P&L review with founder.

THE TOOLS WE RUN FOR YOU

The platforms, tools, and integrations we live in.

K
Klaviyo
Email · flows · segmentation
P
Postscript
SMS · automation
A
Attentive
SMS · alternative
S
Stay AI
Subscription · retention
Y
Yotpo Loyalty
Loyalty · referrals
O
Okendo
Reviews · UGC
CASE STUDY · SUPPLEMENTS
38% of revenue from owned channels.
FEATURED RESULT

"Six figures in monthly profit added without touching the ad budget. The CRO is free at Manofy. That's wild."

— Founder · supplements brand
38%
Revenue from owned channels
$42
Per $1 spent on email
+24%
60-day repeat rate lift
See the full breakdown →
FAQ

Questions DTC founders ask about this service.

Probably. Most accounts we inherit have welcome series with 1–2 emails, flat segmentation, and no win-back. We audit first and rebuild what's actually limiting revenue — not every flow.

We send 6–10 broadcasts a week segmented against your buyer/non-buyer and engagement bands. Disengaged segments get sunset, not abused. Deliverability is the asset we protect first.

Yes. SMS is core to lifecycle — abandoned cart, post-purchase, broadcast. We run Postscript or Attentive depending on your scale and platform fit.

Lifecycle still drives 30%+ of revenue for one-time-purchase brands via well-built welcome + post-purchase + replenishment + win-back. Subscription unlocks more LTV but isn't required.

Ready to ship a 90-day plan?

Free 30-min audit. Confidential. No sales pitch. Walk away with the plan even if you don't sign.

Book your free growth call →