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ABOUT MANOFY

Built to fix the agency-hopping problem.

We exist for one reason: DTC brands deserve a single senior team that owns their P&L — not 3 agencies that don't talk to each other.

Book a call with Sahil →← Back to home

Currently auditing 4 DTC brands

MEET YOUR STRATEGIST

Sahil personally reviews every audit.

Sahil founded Manofy after running media buying in-house for 7 DTC brands — and watching every one of them get bounced around between 3 agencies, none of which talked to each other. Manofy exists to fix that.

$200M+
ad spend managed across DTC brands
100+
brands scaled past $1M/mo
ex-Meta
growth team contributor · 2021–2023
Top 1%
Klaviyo Master partner · 2025

“I personally review every audit and sit on every kickoff call. You will never be handed off to a junior. That's the deal.”

Book the call with Sahil More about Manofy →

THE STORY

Why Manofy exists.

The problem we kept seeing.

Before Manofy, Sahil ran growth in-house for 7 DTC brands. Every single one of them had the same problem: three agencies, none of which talked to each other. One agency ran Meta Ads. Another ran Klaviyo. A third did CRO for $10k/mo and pushed back on every change.

Meanwhile, the creative team was a freelance UGC editor on Upwork. The founder was the integration layer — translating between 4 different teams that all reported different numbers in different dashboards.

What we built instead.

Manofy is one senior team, one retainer, five levers. Media Buying, Email/SMS, Creative, CRO, and Advertorial — all in the same Slack channel, all reporting against the same monthly P&L review.

We picked the $100k+/mo DTC niche on purpose. That's where the agency-hopping pain compounds — you have enough revenue to justify multiple specialists, but not enough to build a 10-person in-house team. So you end up with 3 mediocre agencies. We replace all three.

What we won't do.

We don't take on brands under $50k/mo — we don't have the margin to do good work at that tier. We don't run lead-gen or B2B SaaS — adjacent skills, but not our craft. We don't do 6-month lock-ins. We don't license back creative. And we don't hand you off to a junior strategist.

If you're a DTC e-commerce brand doing $100k+/mo, tired of agency-hopping, and ready to have one team own your P&L — book the call.

OPERATING PRINCIPLES

How we actually work.

P&L first, ROAS second

Every monthly review starts with your bottom line, not our dashboard. We answer to your profit number.

Senior, never junior

Sahil personally reviews every audit. Day-to-day execution is run by senior leads who have all scaled DTC brands past $1M/mo themselves.

You own everything

Every creative we ship, every flow we build, every line of CRO copy — yours forever. No re-licensing, no IP traps.

Month-to-month

No 6–12 month lock-ins. If we're not moving your number, you fire us. Our retention is earned, not contracted.

Five levers, one team

Media buying, Email/SMS, Creative, CRO, Advertorial — all in the same Slack channel. No agency-hopping tax.

Walk away with the plan

The audit is free even if you never sign. 20–30 pages, written, yours. We earn the engagement on the work, not the contract.

THE TEAM

Senior leads, never juniors.

Every person on your account has scaled DTC brands past $1M/mo themselves.

Sahil S.

Founder

ex-Meta · 100+ DTC scaled

Riya K.

Head of Media Buying

$80M+ ad spend managed

Jordan M.

Creative Director

ex-DTC brand · 200+ shipped ads

Aanya T.

Lifecycle Lead

Klaviyo Master · $42-per-$1

FROM THE FOUNDERS WE'VE SCALED

What DTC founders actually say.

Manofy is the only team that talks about my P&L, not their ROAS dashboard. They earned every dollar.

Jamie R.

Founder · 8-figure skincare brand

Six figures in monthly profit added without touching the ad budget. The CRO is free. That's wild.

Alex T.

Founder · supplements brand

Stopped agency hopping after 18 months of trying 5 different teams. Manofy plugged into our ops in a week.

Maya C.

Co-founder · activewear

Their creative team ships 40+ variants a month. We had 12 winners in our first 30 days.

Devon P.

Head of growth · DTC food

Our blended ROAS went from 1.9× to 5.1× in 90 days. I now have a real P&L not a vanity dashboard.

Priya S.

Founder · home goods

FAQ

Answers to what DTC founders ask first.

DTC e-commerce brands doing $100k+/mo in revenue who are tired of stitching together 3 agencies and a freelancer. We're not a fit for sub-$50k/mo brands, lead-gen businesses, or anyone looking for a 'low-budget' Meta agency.

Single retainer covering all 5 services (Media Buying, Email/SMS, Creatives, CRO, Advertorial). Pricing depends on monthly ad spend and revenue tier — we'll quote you on the growth call. For context: brands doing $100k–$500k/mo typically pay less than a single senior in-house hire would cost loaded.

Because CRO compounds everything else. When we lift your store conversion 1–2%, every dollar of Meta and email revenue you already spend goes further. We'd rather invest in that lift up-front and lock in long-term retention than charge for it as an add-on.

No. Month-to-month. Most agencies lock you in 6–12 months because their results require it. Ours don't — and we're confident enough in the work to let you walk.

You. Every UGC clip, every static, every edit. We don't license back to you, and there are no extra fees if you keep running our ads after the engagement ends.

Yes. Sahil personally reviews every audit, sits in on every kickoff, and is in your monthly P&L review. Day-to-day execution is run by senior media buyers and creative leads who've all scaled DTC brands past $1M/mo themselves.

We don't take on brands we can't grow. The audit is precisely so we can pressure-test the fit before either side commits. If 90 days in we haven't moved the needle, you fire us — month-to-month, no penalties. We're confident enough in the work that we keep skin in the game.

Brief to live ads in 7 days. Full creative library and email flows shipped inside the first 30 days. 90-day P&L review at day 90.

Yes. No fine print. We deliver a 20–30 page written audit across all 4 levers before any contract. If we end up working together, great. If not, you keep the document and use it however you want.

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