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ADVERTORIAL ยท PRE-SELL FUNNELS

Advertorial funnels that pre-sell cold traffic.

Long-form pre-sell pages that warm cold paid traffic before checkout. Drops CPM, lifts checkout CVR, makes scaling on Meta sustainable past the easy-money tier.

โˆ’38%
CPM vs. direct-to-PDP
2.1ร—
Checkout conversion lift
14 days
Brief to live advertorial
4โ€“8 mo.
Advertorial half-life on Meta
CAPABILITIES

Pre-sell systems for cold-traffic scaling. Where Meta scaling stops working.

Long-form pre-sell

Native-feeling editorial pages that warm cold traffic before they hit the PDP. Drops resistance, lifts purchase intent.

Quiz funnels

Multi-step diagnostic quizzes that recommend a personalised product stack. Lifts AOV, increases qualified intent.

Comparison + listicles

Side-by-side product comparisons, "5 best" listicles, founder breakdowns. Works for supplements, beauty, home goods.

Bridge + opt-in pages

Mid-funnel bridges that capture email before they hit the PDP. Doubles your lifecycle revenue capture from cold paid.

Native ad format

Designed to look like editorial, not like ads. Aligns Facebook click intent with landing-page experience.

Performance tracking

Funnel-step tracking in Triple Whale + GA4. Quiz completion, scroll depth, time-on-page, every step measured.

OUR APPROACH

How we build advertorials.

01

Audience + angle

Identify which cold audience needs warming. Diagnose where Meta scaling is breaking โ€” usually CPM creep or checkout CVR collapse.

02

Write + design

Editorial-style copy from research + interviews. Designed in Replo or Webflow. Mobile-first reading flow, scroll-tracked.

03

Build + launch

Live inside 14 days of brief. Pixels firing, custom events tracking, integrated with your ad account from day one.

04

Test + optimize

Headline, hook, CTA placement, quiz logic โ€” all tested weekly. Winning advertorials run 4โ€“8 months before fatigue.

THE TOOLS WE RUN FOR YOU

The platforms, tools, and integrations we live in.

R
Replo
Page builder ยท Shopify
W
Webflow
Page builder ยท alt
H
Hotjar
Scroll + session tracking
T
Triple Whale
Funnel attribution
T
Typeform
Quiz funnels ยท alt
C
Convert.com
A/B testing
FAQ

Questions DTC founders ask about this service.

A landing page asks for the sale. An advertorial pre-sells โ€” it warms cold traffic by educating, reducing objections, and building intent before the buy decision. Critical when Meta CPMs creep past your CAC ceiling.

Usually when Meta scaling starts breaking. CPMs climb past 30/30 days, blended ROAS drops, checkout CVR collapses on cold audiences. Advertorial is the lever that re-opens room to scale.

Yes, and they work harder post-ATT. With less precise targeting, you need creative + landing page to do the qualification work the algorithm used to. Advertorials are how that's done at scale.

Typical winner runs 4โ€“8 months before fatigue. We refresh headlines and hooks every 30 days, sometimes longer-lived structures with new top-of-funnel hooks.

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