Senior media buyers running daily acquisition, retargeting, and Advantage+ across Meta, Google, and TikTok for $100k+/mo DTC brands. We measure success in profit dollars, not impressions.
Advantage+ Shopping, BAU campaigns, retargeting DPAs. We own daily media buying — not weekly check-ins.
Asset groups, audience signals, brand vs. non-brand split. PMax built around your real margin tiers.
Vertical-native creative testing, Spark code workflows, Shop integration for in-app conversion.
We rebuild ad accounts on the way in. Wrong consolidation, wrong segmentation, wrong KPI — all fixed.
Hook-by-hook breakdown of every winning ad. We re-test angles across audiences weekly.
What worked, what killed CPA, what we ship next. P&L language only — no vanity dashboards.
Full ad account audit, P&L review, and CPA targets aligned to your contribution margin. You see the plan before we touch a thing.
Rebuild ad sets around your margin tiers. Kill cannibalising audiences. Lock in conversion-event hygiene.
Weekly creative drops feeding a hook-test matrix. The winners get scaled, the losers get reverse-engineered.
Daily budget management against your CAC ceiling. We protect efficiency as we scale spend, not after it crashes.
"Manofy is the only team that talks about my P&L, not their ROAS dashboard."
First creative wins inside week 2. Steady-state blended ROAS within 60–90 days. We track and report against your CAC ceiling weekly — not monthly, not quarterly.
Most of our clients did. We pressure-test their work in the audit before we touch the account. If their team is excellent we'll tell you — we'd rather not take the engagement than break what's working.
No. Meta is usually 60–70% of the budget for DTC, but Google PMax + brand and TikTok Spark are core levers for most $100k+/mo brands we scale. We allocate based on your margins, not channel preference.
Always. You hold admin access to every ad account, GA4 property, and tracking pixel. Nothing is locked under our agency umbrella.
We model it from your gross margin and CAC ceiling. Most $100k+/mo brands we work with run $50k–$540k/mo in paid spend after the first 90 days. The number is your number, derived from the math.
Free 30-min audit. Confidential. No sales pitch. Walk away with the plan even if you don't sign.
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