Free Growth Library
๐Ÿ“• 5+ E-books from the $200M DTC Playbook
CRO ยท SHOPIFY ยท A/B TESTING

CRO that compounds every dollar you already spend.

PDP rebuilds, checkout optimization, mobile-first redesigns, sitewide A/B testing. We make the traffic you already pay for convert harder โ€” usually free for clients running our other levers.

Beauty & skincare ยท DTC
Skincare DTC
Meta AdsTikTokEmail/SMSCreativesCROAdvertorial
"We went from $120k to $2.5M a month and finally stopped agency hopping. Manofy is the only team that talks about my P&L, not their ROAS dashboard."
โ€” Founder ยท 8-figure skincare brand
21ร—
Monthly revenue growth in 11 months
$2.5M
Monthly revenue at month 11
4.6ร—
Blended ROAS, steady-state
38%
Revenue from owned channels
$540k
Monthly profitable ad spend
3.2%
Site conversion rate ยท up from 1.1%

WHERE THEY STARTED

  • โ€”Stuck at $120k/mo for 14 months across 3 separate agencies
  • โ€”Blended ROAS 1.8ร— โ€” losing money on incremental spend
  • โ€”Single welcome email in Klaviyo, no other flows
  • โ€”Studio statics only โ€” no UGC, no motion, no testing cadence

WHAT WE DID

  • Rebuilt the ad account around 4 cold concepts and 3 retargeting flows
  • Shipped 40 new creative variants in the first 30 days ยท 9 became scalers
  • Built welcome / abandoned-cart / browse / post-purchase / win-back flows in Klaviyo
  • Rebuilt PDP and checkout for mobile ยท stripped 4 fields and surfaced reviews above the fold
  • Added pre-sell advertorial for cold traffic โ€” dropped CPM 38%
CAPABILITIES

Where we find revenue without raising spend. Same traffic, more orders.

PDP rebuilds

Hero hierarchy, badge stack, social proof, sticky add-to-cart. We rebuild PDPs around how mobile buyers actually scroll.

Checkout optimization

Field reduction, accelerated checkout, address pre-fill, payment options. Shopify Plus checkout extensibility where it pays off.

Mobile-first redesigns

85%+ of your traffic is mobile. We redesign for thumb scroll and small screens first โ€” desktop adapts down.

Sitewide A/B testing

Weekly experiments against hypotheses derived from session replay. Wins ship, losses inform the next test.

Subscription pages

Default opt-in flows, prepay incentives, build-a-box modules. We move subscription mix 12% โ†’ 41% on the right products.

Site speed + Core Web Vitals

Image optimization, deferred scripts, app stack pruning. Speed improvements that move both SEO and CVR.

OUR APPROACH

How we run CRO.

01

Audit + session replay

Full UX teardown across PDP, cart, checkout, mobile. We watch real session recordings and read your analytics, not assume.

02

Hypothesize + prioritize

Findings ranked by traffic ร— impact ร— confidence. You get the test roadmap before we ship a single change.

03

Build + ship

Replo, Shogun, or theme-edit depending on what's appropriate. New PDPs and checkouts ship inside 14 days.

04

Test + iterate

Weekly tests with statistical significance thresholds. Winners go permanent, losers fuel the next hypothesis.

THE TOOLS WE RUN FOR YOU

The platforms, tools, and integrations we live in.

S
Shopify Plus
Platform
R
Replo
Landing page builder
S
Shogun
Page builder ยท alt
H
Hotjar
Session replay
M
Mouseflow
Heatmaps ยท alt
G
GA4 + Looker
Analytics ยท reporting
CASE STUDY ยท APPAREL
+96% mobile CVR in 12 weeks.
FEATURED RESULT

"Stopped agency hopping after 18 months of trying 5 different teams. Manofy plugged into our ops in a week."

โ€” Co-founder ยท activewear brand
+96%
Mobile CVR lift
โˆ’42%
Checkout abandon rate
7 days
Brief to live PDP
See the full breakdown โ†’
FAQ

Questions DTC founders ask about this service.

Because CRO compounds everything else. When we lift your site conversion 1โ€“2%, every dollar of Meta and email revenue you already spend goes further. We'd rather earn long-term retention by investing in CRO up-front.

Traffic ร— impact ร— confidence. We don't test button colours. We test PDP architecture, checkout fields, hero hierarchy, social proof placement โ€” the stuff that moves measurable revenue.

Shopify and Shopify Plus, primarily. Most of the brand wins we drive come from PDP rebuilds in Replo, checkout extensibility on Plus, and theme-level speed work.

First permanent wins within 30 days. Compound results โ€” typically +1โ€“2% site CVR โ€” show up around the 90-day mark. Tests run weekly, so the loop is fast.

Ready to ship a 90-day plan?

Free 30-min audit. Confidential. No sales pitch. Walk away with the plan even if you don't sign.

Book your free growth call โ†’